As I was talking to a colleague a few weeks ago about what we were doing for the April school break this year, it dawned on me that raising a human, is a lot like growing your marketing campaign. I know-they aren't technically the same as one is a person, the other an action/job role, BUT the basic steps still apply to both. Below you will see the different phases it takes to grow your marketing campaign-as compared to raising a baby.
2017 will hopefully be the year I look back at and say it was instrumental in refocusing my company and business decisions. Coming off a pseudo maternity leave, now being a mom of 2 (that's a whole other post for another day) I had a determined mind and passionate heart. I told myself, and my HubSpot counterparts I was ready to jump right in and make 2017 my best year yet.
I once had a senior sales rep say to me "I'm done with cold calling and prospecting"-my reply was "what career are you getting into next?!" The need for finding new business never goes away for sales reps, business owners, or anyone that wants to grow. At Inbound last year I went to a session on business expansion that reminded me that there are only two options for you to choose each day-is what I'm doing now either growing or killing my business? It's as simple as that.
In order to grow, you must meet and find alike companies that match your core values, and need your services. To do that you must prospect for new business. Below are some of the ways to ensure you are getting enough "asks" out in the universe to keep moving forward.
With 2017 getting underway, below are some trends and challenges we saw in 2016 that are sure to have impacts in the coming year. With proper planning, your marketing and sales teams can keep pace with the quick transitions and evolution of changing trends. Having a few plans in place will only ensure success.
For example, if cold-calling suddenly becomes effective again, at least you would be prepared to start moving effort into the "newly" effective tactic. Without any idea it's coming, you would be ill-equipped to make that move. Consider the following marketing trends a “heads up” as to what you should be on the look out for in 2017.
2016 brought fun and exciting opportunities to support local and national charities. Below is a summary of some of the friends and causes we were able to contribute to because of our clients partnerships!
Blindfold Challenge 5k to Support the National Braille Press: Every year this event precedes the Boston Marathon. The Energy alone when running and hearing the crowd is electric, but to know you are bringing awareness and supporting a large community makes it that much more full-filling. Special shout out to my husband whom for the past 4 years has been my guide. For more information, or to support NBP and this event CLICK HERE.
31 days in December, mixed with holiday cheer, and a New Year around the corner-it can be a busy time for everyone. So, how do you make sure you are prepared for the new business year? This business checklist will help ensure you are set up for success.
It's the time of year when marketers are filling up their campaign content calender with new ideas. What is your marketing message going to be for the next 3 months as we round the corner on the new year? Below are a few creative marketing ideas your B2B or B2C company can build concept(s) around!
2016 was all about collecting data and capturing lead intelligence that sales teams can use. As we turn the corner to the new year we now want to use that data in a smart way, but how? By understanding how your lead is researching your companies services, and knowing where they are in the buying cycle, your sales team becomes efficient in connecting at the right time to close them as a new customer. So, what tools and trends can we expect to see emerge as the new year approaches? HubSpot's Inbound 2016 conference highlighted a few must have's for sales and marketing teams to see business growth.
According to the 2016 State of Inbound Report Lead Generation is the #1 challenge owners and marketers face today. Most agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. As mentioned previously, this post will focus on "Sales"to close the loop on a lead journey.