You have made the move into broadcast marketing and are launching your first radio commercial campaign, how exciting! Now, what are you going to talk about? You have only :15, :30, or :60 seconds to get your company message out-so what do you say? Follow these tips below to create the perfect radio commercials.
1. What is your product offer and who is your target demo? This is the important part. It has to be CLEAR, SIMPLE, and PROVOKE ACTION.
Example: A financial institution promoting first time home buyer mortgage services and a workshop, with target demo someone 25-35 years old. That is clear, simple, and will resonate with someone that is in the market for buying their first home. The listener also has 2 choices-they can do research on their own about those services, or they can attend the workshop.
2. What are the options for contacting your company? Website, phone number, and address as the most common choices. Depending on the length of the commercial you can mention one, or all of them.
Example :15: say company name twice, with website, and possibly phone number
Example: 30 say company name 2-3 times, website 1-2, and phone number
Example :60: say company name 3 times, website 2, phone number and possible geo location