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Detox Your Marketing Campaign

[fa icon="calendar'] 7/25/18 11:58 AM / by Tara Gearhart posted in branding, lead generation, sales, marketing campaigns

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We "detox" to keep our body healthy, in top shape, and reset if we need it. The same theory applies to your marketing.  If you are operating on a fiscal year January to December then you are already halfway through the year. How are you doing against your goals? What is STILL sitting on your to-do list from the new year to put into practice? We hope the answer is "nothing" but if it's not, we have you covered with some tips to get back on track...
 
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Charitable Events We Supported in 2017

[fa icon="calendar'] 5/24/18 1:00 PM / by Tara Gearhart posted in community support, charitable events

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2017 continued the trend and brought fun and exciting opportunities to support local and national charities. Below is a summary of some of the friends and causes we were able to contribute to because of our clients partnerships!

Blindfold Challenge 5k to Support the National Braille Press:  Every year this event precedes the Boston Marathon. The energy alone when running and hearing the crowd is electric, but to know you are bringing awareness and supporting a large community makes it that much more full-filling. Special shout out to my husband whom for the past 6 years has been my guide. For more information, or to support NBP and this event CLICK HERE.

 

 

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Marketing Campaigns to Boost Holiday Sales

[fa icon="calendar'] 10/31/17 9:56 AM / by Tara Gearhart posted in inbound marketing, lead generation, marketing campaigns, holiday

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Many companies make more than 50% of their revenue in the final 60 days of the fiscal year. This is an enormous opportunity for you to increase your marketing spend to capture additional revenue. But creating a clever holiday campaign doesn't have to cost you an arm and a leg. The following are 5 marketing campaign ideas that will help drive additional holiday sales  

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How Growing Your Marketing Campaign is Similar to Raising a Child

[fa icon="calendar'] 5/17/17 3:38 PM / by Tara Gearhart posted in inbound marketing, business trends,, marketing, lead generation

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As I was talking to a colleague a few weeks ago about what we were doing for the April school break this year, it dawned on me that raising a human, is a lot like growing your marketing campaign. I know-they aren't technically the same as one is a person, the other an action/job role, BUT the basic steps still apply to both. Below you will see the different phases it takes to grow your marketing campaign-as compared to raising a baby. 

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Take-away's after working with HubSpot's Dan Tyre for his Lead Generation Bootcamp

[fa icon="calendar'] 4/12/17 12:12 PM / by Tara Gearhart posted in inbound marketing, marketing, sales

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2017 will hopefully be the year I look back at and say it was instrumental in refocusing my company and business decisions. Coming off a pseudo maternity leave, now being a mom of 2 (that's a whole other post for another day) I had a determined mind and passionate heart. I told myself, and my HubSpot counterparts I was ready to jump right in and make 2017 my best year yet. 

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The Art of Prospecting & Getting the Meeting

[fa icon="calendar'] 2/9/17 1:11 PM / by Tara Gearhart posted in lead generation, sales, sales enablement

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I once had a senior sales rep say to me "I'm done with cold calling and prospecting"-my reply was "what career are you getting into next?!" The need for finding new business never goes away for sales reps, business owners, or anyone that wants to grow. At Inbound last year I went to a session on business expansion that reminded me that there are only two options for you to choose each day-is what I'm doing now either growing or killing my business? It's as simple as that.

In order to grow, you  must meet and find alike companies that match your core values, and need your services. To do that you must prospect for new business. Below are some of the ways to ensure you are getting enough "asks" out in the universe to keep moving forward. 

 

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Marketing Trends to Implement in 2017-Explained

[fa icon="calendar'] 2/8/17 7:08 AM / by Tara Gearhart posted in inbound marketing, digital advertising, marketing

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With 2017 getting underway, below are some trends and challenges we saw in 2016 that are sure to have impacts in the coming year. With proper planning, your marketing and sales teams can keep pace with the quick transitions and evolution of changing trends. Having a few plans in place will only ensure success.

For example, if cold-calling suddenly becomes effective again, at least you would be prepared to start moving effort into the "newly" effective tactic. Without any idea it's coming, you would be ill-equipped to make that move. Consider the following marketing trends a “heads up” as to what you should be on the look out for in 2017. 

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Charitable Events We Supported in 2016

[fa icon="calendar'] 2/7/17 10:40 AM / by Tara Gearhart posted in community support, charitable events

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2016 brought fun and exciting opportunities to support local and national charities. Below is a summary of some of the friends and causes we were able to contribute to because of our clients partnerships!

Blindfold Challenge 5k to Support the National Braille Press:  Every year this event precedes the Boston Marathon. The Energy alone when running and hearing the crowd is electric, but to know you are bringing awareness and supporting a large community makes it that much more full-filling. Special shout out to my husband whom for the past 4 years has been my guide. For more information, or to support NBP and this event CLICK HERE.

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End of Year Business Checklist 

[fa icon="calendar'] 12/12/16 11:12 AM / by Tara Gearhart posted in business trends,, marketing

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31 days in December, mixed with holiday cheer, and a New Year around the corner-it can be a busy time for everyone. So, how do you make sure you are prepared for the new business year? This business checklist will help ensure you are set up for success.

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Creative Marketing Campaign Ideas: 2017 Q1 (January, February, March)

[fa icon="calendar'] 12/6/16 12:05 PM / by Tara Gearhart posted in marketing

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It's the time of year when marketers are filling up their campaign content calender with new ideas. What is your marketing message going to be for the next 3 months as we round the corner on the new year? Below are a few creative marketing ideas your B2B or B2C company can build concept(s) around! 

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