We "detox" to keep our body healthy, in top shape, and reset if we need it. The same theory applies to your marketing. If you are operating on a fiscal year January to December then you are already halfway through the year. How are you doing against your goals? What is STILL sitting on your to-do list from the new year to put into practice? We hope the answer is "nothing" but if it's not, we have you covered with some tips to get back on track...
2017 will hopefully be the year I look back at and say it was instrumental in refocusing my company and business decisions. Coming off a pseudo maternity leave, now being a mom of 2 (that's a whole other post for another day) I had a determined mind and passionate heart. I told myself, and my HubSpot counterparts I was ready to jump right in and make 2017 my best year yet.
I once had a senior sales rep say to me "I'm done with cold calling and prospecting"-my reply was "what career are you getting into next?!" The need for finding new business never goes away for sales reps, business owners, or anyone that wants to grow. At Inbound last year I went to a session on business expansion that reminded me that there are only two options for you to choose each day-is what I'm doing now either growing or killing my business? It's as simple as that.
In order to grow, you must meet and find alike companies that match your core values, and need your services. To do that you must prospect for new business. Below are some of the ways to ensure you are getting enough "asks" out in the universe to keep moving forward.
According to the 2016 State of Inbound Report Lead Generation is the #1 challenge owners and marketers face today. Most agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. As mentioned previously, this post will focus on "Sales"to close the loop on a lead journey.