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Detox Your Marketing Campaign

[fa icon="calendar'] 7/25/18 12:58 PM / by Tara Gearhart posted in branding, lead generation, sales, marketing campaigns

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We "detox" to keep our body healthy, in top shape, and reset if we need it. The same theory applies to your marketing.  If you are operating on a fiscal year January to December then you are already halfway through the year. How are you doing against your goals? What is STILL sitting on your to-do list from the new year to put into practice? We hope the answer is "nothing" but if it's not, we have you covered with some tips to get back on track...
 
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Marketing Campaigns to Boost Holiday Sales

[fa icon="calendar'] 10/31/17 10:56 AM / by Tara Gearhart posted in inbound marketing, lead generation, marketing campaigns, holiday

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Many companies make more than 50% of their revenue in the final 60 days of the fiscal year. This is an enormous opportunity for you to increase your marketing spend to capture additional revenue. But creating a clever holiday campaign doesn't have to cost you an arm and a leg. The following are 5 marketing campaign ideas that will help drive additional holiday sales  

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How Growing Your Marketing Campaign is Similar to Raising a Child

[fa icon="calendar'] 5/17/17 4:38 PM / by Tara Gearhart posted in inbound marketing, business trends,, marketing, lead generation

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As I was talking to a colleague a few weeks ago about what we were doing for the April school break this year, it dawned on me that raising a human, is a lot like growing your marketing campaign. I know-they aren't technically the same as one is a person, the other an action/job role, BUT the basic steps still apply to both. Below you will see the different phases it takes to grow your marketing campaign-as compared to raising a baby. 

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The Art of Prospecting & Getting the Meeting

[fa icon="calendar'] 2/9/17 1:11 PM / by Tara Gearhart posted in lead generation, sales, sales enablement

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I once had a senior sales rep say to me "I'm done with cold calling and prospecting"-my reply was "what career are you getting into next?!" The need for finding new business never goes away for sales reps, business owners, or anyone that wants to grow. At Inbound last year I went to a session on business expansion that reminded me that there are only two options for you to choose each day-is what I'm doing now either growing or killing my business? It's as simple as that.

In order to grow, you  must meet and find alike companies that match your core values, and need your services. To do that you must prospect for new business. Below are some of the ways to ensure you are getting enough "asks" out in the universe to keep moving forward. 

 

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2017 Sales & Marketing Best Practices For Business Growth

[fa icon="calendar'] 12/1/16 4:17 PM / by Tara Gearhart posted in inbound marketing, business trends,, marketing, lead generation

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2016 was all about collecting data and capturing lead intelligence that sales teams can use. As we turn the corner to the new year we now want to use that data in a smart way, but how? By understanding how your lead is researching your companies services, and knowing where they are in the buying cycle, your sales team becomes efficient in connecting at the right time to close them as a new customer. So, what tools and trends can we expect to see emerge as the new year approaches? HubSpot's Inbound 2016 conference highlighted a few must have's for sales and marketing teams to see business growth. 

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Marketing & Sales Campaigns=Making of a Lead Generation Machine Part 2

[fa icon="calendar'] 10/19/16 10:18 AM / by Tara Gearhart posted in marketing, lead generation, sales

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According to the 2016 State of Inbound Report Lead Generation is the #1 challenge owners and marketers face today. Most agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. As mentioned previously, this post will focus on "Sales"to close the loop on a lead journey. 

 

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Marketing & Sales Campaigns=Making of a Lead Generation Machine Part 1

[fa icon="calendar'] 10/16/16 11:14 AM / by Tara Gearhart posted in marketing, lead generation

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When I am asked what is the biggest challenge marketers and sales team executives face (according to the 2016 State of Inbound Report) Lead Generation is still the #1 challenge. If you have a business, most would agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. I am breaking this up into 2 posts so we can focus on "Marketing" in one, and "Sales" in the other. 

 

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Online Marketing Workshop | October 7, 2016

[fa icon="calendar'] 9/16/16 11:43 AM / by Tara Gearhart posted in inbound marketing, marketing, lead generation

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Have you been neglecting your online marketing efforts because you don't know where to get started or feel like you don't have enough time?

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How Brainstorming Sessions Can Improve Brand Engagement and Authority

[fa icon="calendar'] 7/25/16 2:09 PM / by Tara Gearhart posted in marketing, branding, lead generation

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Brainstorming sessions, when done right, combine ideas, research, and strategy for businesses who are trying to increase revenue. Executing a brainstorm session that is productive takes the right people in the right room. A study by Adobe and Forrester Research shows companies who embrace creative thinking  find greater consistency in market share growth, competitive leadership, and increased revenue generated. Below, I have summarized business areas in which a brainstorm session will help solve for. 

 

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Advertising Ideas: 6 Marketing Campaigns Improved with Inbound Marketing

[fa icon="calendar'] 6/23/16 1:53 PM / by Tara Gearhart posted in inbound marketing, marketing, lead generation

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Getting the most out of your marketing campaign is every marketers desire. With so many new ways to connect with consumers-what is the best way to accomplish engagement? I have taken the 6 most commonly used traditional marketing campaigns and suggested inbound marketing elements that will improve overall reach and return. 

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