Many companies make more than 50% of their revenue in the final 60 days of the fiscal year. This is an enormous opportunity for you to increase your marketing spend to capture additional revenue. But creating a clever holiday campaign doesn't have to cost you an arm and a leg. The following are 5 marketing campaign ideas that will help drive additional holiday sales
As I was talking to a colleague a few weeks ago about what we were doing for the April school break this year, it dawned on me that raising a human, is a lot like growing your marketing campaign. I know-they aren't technically the same as one is a person, the other an action/job role, BUT the basic steps still apply to both. Below you will see the different phases it takes to grow your marketing campaign-as compared to raising a baby.
I once had a senior sales rep say to me "I'm done with cold calling and prospecting"-my reply was "what career are you getting into next?!" The need for finding new business never goes away for sales reps, business owners, or anyone that wants to grow. At Inbound last year I went to a session on business expansion that reminded me that there are only two options for you to choose each day-is what I'm doing now either growing or killing my business? It's as simple as that.
In order to grow, you must meet and find alike companies that match your core values, and need your services. To do that you must prospect for new business. Below are some of the ways to ensure you are getting enough "asks" out in the universe to keep moving forward.
2016 was all about collecting data and capturing lead intelligence that sales teams can use. As we turn the corner to the new year we now want to use that data in a smart way, but how? By understanding how your lead is researching your companies services, and knowing where they are in the buying cycle, your sales team becomes efficient in connecting at the right time to close them as a new customer. So, what tools and trends can we expect to see emerge as the new year approaches? HubSpot's Inbound 2016 conference highlighted a few must have's for sales and marketing teams to see business growth.
According to the 2016 State of Inbound Report Lead Generation is the #1 challenge owners and marketers face today. Most agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. As mentioned previously, this post will focus on "Sales"to close the loop on a lead journey.
When I am asked what is the biggest challenge marketers and sales team executives face (according to the 2016 State of Inbound Report) Lead Generation is still the #1 challenge. If you have a business, most would agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. I am breaking this up into 2 posts so we can focus on "Marketing" in one, and "Sales" in the other.
Have you been neglecting your online marketing efforts because you don't know where to get started or feel like you don't have enough time?
Brainstorming sessions, when done right, combine ideas, research, and strategy for businesses who are trying to increase revenue. Executing a brainstorm session that is productive takes the right people in the right room. A study by Adobe and Forrester Research shows companies who embrace creative thinking find greater consistency in market share growth, competitive leadership, and increased revenue generated. Below, I have summarized business areas in which a brainstorm session will help solve for.