2017 will hopefully be the year I look back at and say it was instrumental in refocusing my company and business decisions. Coming off a pseudo maternity leave, now being a mom of 2 (that's a whole other post for another day) I had a determined mind and passionate heart. I told myself, and my HubSpot counterparts I was ready to jump right in and make 2017 my best year yet.
With 2017 getting underway, below are some trends and challenges we saw in 2016 that are sure to have impacts in the coming year. With proper planning, your marketing and sales teams can keep pace with the quick transitions and evolution of changing trends. Having a few plans in place will only ensure success.
For example, if cold-calling suddenly becomes effective again, at least you would be prepared to start moving effort into the "newly" effective tactic. Without any idea it's coming, you would be ill-equipped to make that move. Consider the following marketing trends a “heads up” as to what you should be on the look out for in 2017.
31 days in December, mixed with holiday cheer, and a New Year around the corner-it can be a busy time for everyone. So, how do you make sure you are prepared for the new business year? This business checklist will help ensure you are set up for success.
It's the time of year when marketers are filling up their campaign content calender with new ideas. What is your marketing message going to be for the next 3 months as we round the corner on the new year? Below are a few creative marketing ideas your B2B or B2C company can build concept(s) around!
2016 was all about collecting data and capturing lead intelligence that sales teams can use. As we turn the corner to the new year we now want to use that data in a smart way, but how? By understanding how your lead is researching your companies services, and knowing where they are in the buying cycle, your sales team becomes efficient in connecting at the right time to close them as a new customer. So, what tools and trends can we expect to see emerge as the new year approaches? HubSpot's Inbound 2016 conference highlighted a few must have's for sales and marketing teams to see business growth.
According to the 2016 State of Inbound Report Lead Generation is the #1 challenge owners and marketers face today. Most agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. As mentioned previously, this post will focus on "Sales"to close the loop on a lead journey.
When I am asked what is the biggest challenge marketers and sales team executives face (according to the 2016 State of Inbound Report) Lead Generation is still the #1 challenge. If you have a business, most would agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. I am breaking this up into 2 posts so we can focus on "Marketing" in one, and "Sales" in the other.
Have you been neglecting your online marketing efforts because you don't know where to get started or feel like you don't have enough time?
As 2016 comes to a close, companies have one last opportunity to drive new leads and business to help make the year, as well as tee up 2017 for a fast start. Below are a few free advertising ideas for marketing campaigns that B2B and B2C companies can use.