The impact of mobile technology is having a daily effect on the way companies must market to their potential customers. With over 171 million smart phones out there, there is no way to get around the mobile revolution. As Google releases its mobilegeddon algortihm, companies must change the fundamental way they are communicating with their prospects, or they will die.
So how do you know if your website is mobile optimized? You check with your IT/web team, or with the tool Marketing Grader. Once you have determined how responsive your website is, the next thing to do is understand how your buyers are starting out and moving through their research journey. Through this exercise you will understand the content, nurture campaigns, and process that it takes to turn a stranger/lead into a customer. Campaign and branding strategies must encompass mobile marketing, digital marketing, and traditional methods to fully break through the clutter each day.
Remember, it all starts with your website. There are no more yellow pages, there is no 411 call direct, there is no longer a way for you as a company to get in between a prospect and the worldwide web. Let's understand it, and embrace it...for if you do, you will have many successful years ahead marketing to future generations. Looking for digital marketing help? Click below.