2015 was a breakout year for Tech, Social, and Mobile. With that came a growing number of options for tools and mediums for marketers and business owners to drive new customers and clientele through the sales funnel. We saw the rise of new social platforms and engagement, email marketing automation hit full swing for businesses of all sizes, and the power of data and behavior tracking of leads shows no sign of stopping. So, what will 2016 bring our way? Below I have highlighted key marketing and industry trends to keep in mind as you move through the year.
To use print media, or not use print media? As you are planning for year over year growth, what should you be using from a print standpoint? The below outline will help you determine what type, how, and when to get the most effectiveness out of your print marketing campaign.
It's 6:05pm, you have been in Boston bumper to bumper traffic on 93 for 30 minutes and have only traveled 1/4 of a mile. After a long day at work all you want to do is hear your favorite song or listen to your trusted news personality of choice. A commercial break comes on, and something grabs your attention-a funny line, a joke, a sarcastic take on an everyday event. You laugh out loud in your car, and suddenly your ride home isn't so terrible.
This is the type of control a company can have over a captive listening audience when they are trapped in their car and tuned in. As an advertiser, how do you make the most of that :30 (thirty) or :60 (sixty) seconds you have with them? For some companies, taking the funny approach can pay off in spades. Take these 3 tips into consideration next time you sit down to brainstorm you next commercial message.
1. Can your company pull off a funny radio commercial? Making sure your idea is in line with overall brand messaging must remain a piece of this process, but once you have checked that box, feel free to get creative. What type of services are being offered? Can you recall a funny real life event that happened as you were in need of said service? For example, an auto dealer might want to poke fun at the length of the car buying process, to highlight how their sales department is different. A contractor might want to highlight all the bad things that can happen if you pick the wrong guy to work on your home. There is usually a funny side to every story-you just have to find it!