As I was talking to a colleague a few weeks ago about what we were doing for the April school break this year, it dawned on me that raising a human, is a lot like growing your marketing campaign. I know-they aren't technically the same as one is a person, the other an action/job role, BUT the basic steps still apply to both. Below you will see the different phases it takes to grow your marketing campaign-as compared to raising a baby.
2017 will hopefully be the year I look back at and say it was instrumental in refocusing my company and business decisions. Coming off a pseudo maternity leave, now being a mom of 2 (that's a whole other post for another day) I had a determined mind and passionate heart. I told myself, and my HubSpot counterparts I was ready to jump right in and make 2017 my best year yet.
With 2017 getting underway, below are some trends and challenges we saw in 2016 that are sure to have impacts in the coming year. With proper planning, your marketing and sales teams can keep pace with the quick transitions and evolution of changing trends. Having a few plans in place will only ensure success.
For example, if cold-calling suddenly becomes effective again, at least you would be prepared to start moving effort into the "newly" effective tactic. Without any idea it's coming, you would be ill-equipped to make that move. Consider the following marketing trends a “heads up” as to what you should be on the look out for in 2017.
2016 was all about collecting data and capturing lead intelligence that sales teams can use. As we turn the corner to the new year we now want to use that data in a smart way, but how? By understanding how your lead is researching your companies services, and knowing where they are in the buying cycle, your sales team becomes efficient in connecting at the right time to close them as a new customer. So, what tools and trends can we expect to see emerge as the new year approaches? HubSpot's Inbound 2016 conference highlighted a few must have's for sales and marketing teams to see business growth.
Have you been neglecting your online marketing efforts because you don't know where to get started or feel like you don't have enough time?
Getting the most out of your marketing campaign is every marketers desire. With so many new ways to connect with consumers-what is the best way to accomplish engagement? I have taken the 6 most commonly used traditional marketing campaigns and suggested inbound marketing elements that will improve overall reach and return.
Networking events, I go to many of them, and have for most of my sales/marketing career. Often they are a great place to meet fellow entrepreneurs, but to me there is an unwritten etiquette that should be followed. First rule of thumb-present yourself honestly. Second rule- know the person you are talking to before you do a full dog and pony show pitch. I had an awkward first business meeting because someone didn't follow these rules.
Having worked in the broadcast media world for over 10 years, I have seen first hand how election years can drive the average person crazy. The candidate attack ads, the mudslinging, the debates, the media outlets obsessed with keeping us up to date on the latest polls. You know the drill. What I never focused on is just how disruptive election years can be to the advertising space. To align, or not align with a certain side: that is the question. Do companies who post political leaning ads benefit or bust? I wanted to know more so I did some research. Here's what I found:
1. The creative matters: By adding humor or satire to politics, or through offering FREE products on election day, companies were actually able to see a direct increase in revenue and brand awareness. Starbucks offers FREE coffee on Election day and sees huge revenue from muffin and add-on sales. Even though it cost in cups, the company saw strong sales and lifted brand image. Below, Budweiser does a great job of incorporating an election year into this TV creative without being polarizing.