31 days in December, mixed with holiday cheer, and a New Year around the corner-it can be a busy time for everyone. So, how do you make sure you are prepared for the new business year? This business checklist will help ensure you are set up for success.
2016 was all about collecting data and capturing lead intelligence that sales teams can use. As we turn the corner to the new year we now want to use that data in a smart way, but how? By understanding how your lead is researching your companies services, and knowing where they are in the buying cycle, your sales team becomes efficient in connecting at the right time to close them as a new customer. So, what tools and trends can we expect to see emerge as the new year approaches? HubSpot's Inbound 2016 conference highlighted a few must have's for sales and marketing teams to see business growth.
As an entrepreneur, working on improvement of oneself can never be a bad thing. I am a big proponent of self educating, so my clients can benefit from working with someone who sorts out the good, bad and the ugly from marketing and business trends out there. I recently went to a workshop that was positioned as focused on: Mindset, Money, and Marketing. I decided to attend, and here were some of the main takeaways I got from the business coaching and creative marketing event.
1. Mindset: We all know the power of "mind over matter" and the force that optimism and positive thinking brings to making dreams a reality. There is truly such a thing and it can affect your business, and personal, relationships in a powerful way. Getting a reminder on the Laws of Attraction and how they are working whether you are following them or not, was a huge ah-ha for me. I aim to take every opportunity out there to help propel me in a growth position, so for me, brushing up on just how these laws play out in everyday business situations was interesting. If you aren't familiar with each of the laws, you can check them out HERE.
Its been about a year since I've spent time in a cubicle in an office. And truth be told it's been over 3 years since I've logged more than 15 hours a week in said cubicle. During my sales role at HubSpot, the office was fun meets super intense business playground.
2015 was a breakout year for Tech, Social, and Mobile. With that came a growing number of options for tools and mediums for marketers and business owners to drive new customers and clientele through the sales funnel. We saw the rise of new social platforms and engagement, email marketing automation hit full swing for businesses of all sizes, and the power of data and behavior tracking of leads shows no sign of stopping. So, what will 2016 bring our way? Below I have highlighted key marketing and industry trends to keep in mind as you move through the year.
31 days in December, mixed with holiday cheer, and a New Year around the corner-it can be a busy time for everyone. So, how do you make sure you are prepared for the new business year? This checklist will help ensure you are set up for success.
With Thanksgiving a few days away, it's important to take time and reflect back on everything positive and amazing in your life. In the business world that means your employees, customers, and support team that makes the magic happen everyday. So, what is the appropriate way to say "Thank You"? Below are a few ideas that will make you look great, but more importantly, let your people know how much you care.
1. Employees: Each company has various departments that should be recognized for the help they provide day in and day out. Whether you have HR, Support, Sales, Executives, Customer Service, or Administrative teams, it's important to say thank you in a meaningful way. Some ideas to keep company culture thriving is: Throw an office pizza party, offer 1/2 days for employees to scoot out early and have a "team building" day, have chach (t-shirts, koozies, hats, etc) made for employees and departments that highlights strengths they bring to the table, have a catered dinner or event at the office that's more upscale, send flowers, make a charity donation in your employees name for an organization they are passionate about. Whatever you choose to do, make it heartfelt. Your employees will appreciate the gesture, and in the long run these behaviors will lead to increased happiness, productivity, accountability, and revenue for the company.
Ever wonder why you don't get more "contact us" requests? Probably because that is be least most converted on call to action out here, yet it's often the only option businesses offer their prospects to choose from. Why is it the least converted on? Because it leaves too much to question....contact us about what? A demo? A meeting? Where you're located? Your prices? What exactly DO you want them to do? Being clearer and offering specific calls to action will increase conversion and serve up better quality leads.
Marketing concepts and avenues to reach consumers are ever changing. There are many options on where to spend your marketing budget, but what is the BEST combination? As the cost per lead drives up, companies look to find more affordable ways to grow revenue and client base. Your website is the best place to educate and engage with customers, grow thought leadership in your industry, and track key business metrics. So, how does your website become one of your top sales reps; and how does this relate to inbound vs outbound? Read below.