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Detox Your Marketing Campaign

[fa icon="calendar'] 7/25/18 12:58 PM / by Tara Gearhart posted in branding, lead generation, sales, marketing campaigns

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We "detox" to keep our body healthy, in top shape, and reset if we need it. The same theory applies to your marketing.  If you are operating on a fiscal year January to December then you are already halfway through the year. How are you doing against your goals? What is STILL sitting on your to-do list from the new year to put into practice? We hope the answer is "nothing" but if it's not, we have you covered with some tips to get back on track...
 
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How Brainstorming Sessions Can Improve Brand Engagement and Authority

[fa icon="calendar'] 7/25/16 2:09 PM / by Tara Gearhart posted in marketing, branding, lead generation

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Brainstorming sessions, when done right, combine ideas, research, and strategy for businesses who are trying to increase revenue. Executing a brainstorm session that is productive takes the right people in the right room. A study by Adobe and Forrester Research shows companies who embrace creative thinking  find greater consistency in market share growth, competitive leadership, and increased revenue generated. Below, I have summarized business areas in which a brainstorm session will help solve for. 

 

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Why Honesty In The Sales Process Is Imparative

[fa icon="calendar'] 6/3/16 11:41 AM / by Tara Gearhart posted in inbound marketing, marketing, branding

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Networking events, I go to many of them, and have for most of my sales/marketing career. Often they are a great place to meet fellow entrepreneurs, but to me there is an unwritten etiquette that should be followed.  First rule of thumb-present yourself honestly.  Second rule- know the person you are talking to before you do a full dog and pony show pitch.  I had an awkward first business meeting because someone didn't follow these rules.

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Why Marketers Should Love The Custom #hashtag

[fa icon="calendar'] 4/6/16 2:24 PM / by Tara Gearhart posted in marketing, branding

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I was recently helping my daughter with her 3rd halo (or as I call them clementines) and as I was "starting the peel" for her I noticed a tiny sticker. On that sticker, no bigger than a thumbnail, was a tiny orange, with a halo, and a custom hashtag that read: #halosfun. That resonated with me. If Halo oranges are on the hashtag train-shouldn't everyone be? If you are not using custom hashtag's you are #missingout. Below are a few reasons why marketers should embrace the #customhashtag.

tmedia custom hastag

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Branding Solutions: How to Improve Yours

[fa icon="calendar'] 2/10/16 12:14 PM / by Tara Gearhart posted in marketing, branding

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Most companies, celebrities, politicians, and public figures would argue their brand is the most important aspect of a business. It speaks to who and what you stand for. Procuring and growing a brand doesn't happen overnight; it requires constant focus and attention. Below are some actions to consider to ensure your brand is standing the test of time. 

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