According to the 2016 State of Inbound Report Lead Generation is the #1 challenge owners and marketers face today. Most agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. As mentioned previously, this post will focus on "Sales"to close the loop on a lead journey.
When I am asked what is the biggest challenge marketers and sales team executives face (according to the 2016 State of Inbound Report) Lead Generation is still the #1 challenge. If you have a business, most would agree finding quality leads without breaking the bank, that turn to loyal customers is amongst the hardest things to master. Over the years, meeting with business owners and marketers alike, I have identified a list of questions to ask when building a road map that both the marketing and sales departments will follow to get the desired results. I am breaking this up into 2 posts so we can focus on "Marketing" in one, and "Sales" in the other.
Have you been neglecting your online marketing efforts because you don't know where to get started or feel like you don't have enough time?
As 2016 comes to a close, companies have one last opportunity to drive new leads and business to help make the year, as well as tee up 2017 for a fast start. Below are a few free advertising ideas for marketing campaigns that B2B and B2C companies can use.
Brainstorming sessions, when done right, combine ideas, research, and strategy for businesses who are trying to increase revenue. Executing a brainstorm session that is productive takes the right people in the right room. A study by Adobe and Forrester Research shows companies who embrace creative thinking find greater consistency in market share growth, competitive leadership, and increased revenue generated. Below, I have summarized business areas in which a brainstorm session will help solve for.
As an entrepreneur, working on improvement of oneself can never be a bad thing. I am a big proponent of self educating, so my clients can benefit from working with someone who sorts out the good, bad and the ugly from marketing and business trends out there. I recently went to a workshop that was positioned as focused on: Mindset, Money, and Marketing. I decided to attend, and here were some of the main takeaways I got from the business coaching and creative marketing event.
1. Mindset: We all know the power of "mind over matter" and the force that optimism and positive thinking brings to making dreams a reality. There is truly such a thing and it can affect your business, and personal, relationships in a powerful way. Getting a reminder on the Laws of Attraction and how they are working whether you are following them or not, was a huge ah-ha for me. I aim to take every opportunity out there to help propel me in a growth position, so for me, brushing up on just how these laws play out in everyday business situations was interesting. If you aren't familiar with each of the laws, you can check them out HERE.
Getting the most out of your marketing campaign is every marketers desire. With so many new ways to connect with consumers-what is the best way to accomplish engagement? I have taken the 6 most commonly used traditional marketing campaigns and suggested inbound marketing elements that will improve overall reach and return.
Networking events, I go to many of them, and have for most of my sales/marketing career. Often they are a great place to meet fellow entrepreneurs, but to me there is an unwritten etiquette that should be followed. First rule of thumb-present yourself honestly. Second rule- know the person you are talking to before you do a full dog and pony show pitch. I had an awkward first business meeting because someone didn't follow these rules.
The sun is shining, weather is sweet...that means: summer is around the corner, and for New Englander's in particular that means 16 weeks to enjoy the nice weather and break from routine. How do you engage with potential prospects when they are outside of normal behavior? Knowing these habits and having a strong definition for your target personas is the first step. Below are marketing campaign examples you can run to keep your brand top of mind.
1. Use Social Media: By creating business or consumer focused video campaigns it will encourage viral engagement, and social sharing within a verity of networks. Make the prize for the winner something brand unique (think things money cant buy-an experience) and then coupling that with a product or service you offer. Have the contest run the span of summer and get yourself 12-14 weeks of engagement during a typically tricky time to nail people down. This is also the place to use custom hashtags so everyone can track the campaign-and ensure their submissions are on par.